Azura News  

Selling swimwear online…

One of the best things about the internet is the range of different people you get to meet, and from all around the world.

Here at Azura Swimwear, we have customers stationed throughout the United States, as well as Europe, South America, Asia and Australia. It’s incredibly interesting from a geographical viewpoint, particularly as your mind wanders to these holiday destinations far and wide.

For me, it’s inspiring to think about the different lives that we all lead, the different cultures that we live in and all the different experiences we have as a result.

But what I love most is being able to share mutual interests, passions and loves with each other, in spite of the distances between us. Having spoken to many of our customers, swimwear is one of those things.

I know my partner feels the same way and we actually talk about it often. She tells me of customers who have come across a particular swimwear designer during their travels, like Maya Swimwear, and have fallen in love with the brand. Then, upon returning home, haven’t been able to find it again and have only been able to find it again online. People are just so happy, she tells me, once they have, and it’s great to be part of that experience, to get a little giddy about the swimsuits with them. It’s like discovering the particular swimsuit or swimwear brand all over again.

View Our Maya Collection 

I think swimwear more than anything can cause you to fall hopelessly in love with a brand, or a particular cut. It is so sensual and sexy, and especially with designer swimwear, so striking.

I myself often speak with people living in other parts of the globe who haven’t come across some of our designer swimwear labels before. Their love of our designer swimwear collections and their appreciation of the different swimwear styles crystallizes my decision to work in this industry, and makes me appreciate it all the more. It’s such a pleasure to be able to bring something from one part of the world, like Beach Bunny from the US, and offer it to someone living in a completely different part, like in Denmark.

I have some friends living in Sydney, Australia, a fashion-conscious, swimwear savvy city who were blown away by the swimwear they saw on azuraswimwear.com. There are some gorgeous swimwear labels based in Australia (don’t worry, they’re coming soon!), so I can only take that as the biggest of compliments. But again, it was great to share something different with them, swimwear styles that would be so at home within the white sand beaches of Sydney, but equally unique too.

One girlfriend in particular couldn’t stop talking about Spellbound by Beach Bunny Swimwear. I even got an email from her at 2am about it! It just goes to show what passion beautiful swimwear can evoke in people!

View Our Beach Bunny Collection  

We will be expanding our designer swimwear collection in the very near future, and with swimwear brands from all around the world, including Brazil and Italy. But true to our ethos, only the very best brands and the finest designer swimwear collections.

I look forward to speaking to more of you and to sharing with you a love for gorgeous designer swimsuits…

To view our designer swimwear collection, click here now.

Azura News 

2008 has only just turned March and it’s already been a fantastic year for all of our swimwear designers. If you’ve been reading Lifestyle Azura recently, you would have noticed our feature series on the 2008 Sports Illustrated Swimsuit Issue. But Sports Illustrated, of course, isn’t the only magazine giving coverage to our fantastic swimwear designers and their incredible swimsuits.

Today, we’d like to celebrate the press success of one of our favorites here at Azura: Sauvage Swimwear by designer Elizabeth Southwood. Sauvage’s super sexy swimsuits have already made four magazine appearances to date, and these in some of the best magazines around including Vogue, Cosmo, In Style and Sports Illustrated.

We’d like to take a little extra time and a little extra energy for the Cosmo feature of Sauvage Swimwear, it being none other than our very own Jade Mountain 2 bandeau bikini! This serenely beautiful two piece swimsuit has been catching the attention of fashion editors from around the country since its debut late last year. What’s more, it’s sold right here at Azura Swimwear! In fact, Jade Mountain 2 by Sauvage Swimwear was the very first swimsuit to be featured in our ‘Bikini of the Week’ series. If you missed the post, click here to read the complete article.

Jade Mountain 2 by Sauvage Swimwear 

As we head further towards summer, we’ll undoubtedly be seeing even more of our swimwear designers splashed on the pages of the world’s foremost fashion magazines and style guides.

Until then, we’d like to congratulate all our incredibly talented swimwear designers here at Azura, including Maya, Red Carter, Birdie Jo, Beach Bunny and Sauvage.