We’re finally home!

After an amazing three days (well, we must admit we stayed on for a couple more days… it was Vegas after all!) checking out next year’s incredible lineup of designer swimsuits, we’re glad to be back home where it’s quiet and we can reflect upon all the beautiful new fashion swimsuits we saw.

Undeniably, attending these designer swimwear tradeshows each year, such as MAGIC, CURVE NV and PROJECT, is a lot of fun. But to us, it’s a lot more than just fun and games. More than anything, attending these swimwear tradeshows gives the team here at Azura Swimwear the opportunity to touch base with the industry - whether liasing with swimwear designers and their sales reps, or seeing what’s going on in the world of fashion on a whole.

While we definitely keep up with other industry members throughout the year, it’s great to meet face to face, and catch up in person with the people you deal with on the phone on a near daily basis.

Seeing all the designers and their new swimwear collections in one place is also of incredible value. (more…)

It’s that time of year again and boy are we excited. Yes, it’s the designer swimwear tradeshow season and we’re writing to you live from one of the biggest women’s swimwear trade shows of the year MAGIC in Las Vegas.

With the release of the new women’s swimwear collections each July in Miami at the Mercedes Benz Fashion Week Miami Swim, the following few months are followed by a slew of trade shows like MAGIC, giving us, your wonderful swimwear stockists, the opportunity of reviewing (and going crazy over) the following year’s range.

MAGIC is an annual fashion trade show covering everything from handbags to designer jeans to accessories. And, of course, let us not forget its specialty division SWIM, a showcase of some of the most coveted designer swimwear labels in the industry.

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This week at Bikini of the Week, we take a journey into the ultra feminine. We see a lot of swimsuits here at Azura Swimwear, whether at swimwear industry tradeshows or through designer swimwear reps, and this is undoubtedly one of the most beautifully feminine swimsuits I have seen in a long time. The bikini is Secret Garden and the designer is none other than Beach Bunny Swimwear.

Secret Garden by Beach Bunny Swimwear

Theres no question to it, all of Beach Bunny Swimwear is, by very definition, feminine, but none so like the Secret Garden bikini. With its sweet color scheme and flower detailing, the Secret Garden bikini epitomizes girly appeal. But in Beach Bunny Swimwear style, it still remains sophisticated and very much for a woman at heart.

I absolutely adore the color palette of this swimsuit, a gorgeous mix of white with luscious pinks and enchanting pastel greens. The two colors are so complimentary yet distinctive in their own right. But perhaps what makes the color choices work so well is the design, or detailing, they are paired with. To my mind, this stunning designer swimsuit has an almost Hawaiian feel to it - others might site another country and they too would be right, but for me, the big open flower design reminds me of the island state, as does the way they dance freely over the swimsuit.

Another adorable touch I just love is the use of ribbons for both the bikini top and bottoms. It adds another element of girly appeal and seems a fitting match to the French embroidery overlay. Beach Bunny Swimwear designer Angela Chittenden loves her use of swimsuit detailing and, might we say, she does an excellent job of it, particularly in sourcing some of the finest materials from the world.

The Secret Garden bikini comes with a fixed triangle top with a very feminine shape at the bust. It is also lined, on both the bikini top and bottom, so there’s no need to worry about it going see through. And while you can’t see it from the picture, the bikini bottoms have a couple of interesting deign features, in addition to the matching pink ribbon side ties. At the back, you’ll find a delightful single flower detailing, positioned right in the center - it’s so cute and very alluring. The bottoms also have a lightly ruched inner seam, running down the middle, which give a very flattering look to the bum. The look is 100% cute and adorable.

I think adorable has been my favorite word for the day! But there really is no other way to describe this adorable designer swimsuit by Beach Bunny. Secret Garden is a really unique bikini – there’s nothing quite like it on the market at the moment.

So if you’re looking for soemthing that’s feminine, elegant and sweetly gorgeous, then the Secret Garden bikini by Beach Bunny is the swimsuit for you…

 Click here now to buy Secret Garden by Beach Bunny!

Spotted: Audrina Patridge in Birdie Jo Swimwear!

There’s nothing like a celebrity sighting, and even more so when it comes sizzling hot. If you haven’t seen recent copies of your favorite tabloids, then you have certainly missed out on one of this year’s best. Luckily, Azura Swimwear is here to bring you an insider’s look…

Audrina Patridge, sexy reality TV star of The Hills, was recently spotted at the DKNY Jeans Malibu Beach House… and in none other than a Birdie Jo bikini! Spotted, I think, would be an understatement, with Audrina Patrdige (and her to die for bod), being splashed across every magazine, from Ok to In Touch and Life & Style.

And why wouldn’t editors want to highlight Audrina? Audrina looks absolutely incredible, as does her Birdie Jo bikini. Known as the Color Block bikini, this Birdie Jo swimsuit has been a huge hit this season, with its first public appearance debuting as early as March of this year. And did we mention that was in Vogue? The Color Block is definitely an editor’s favorite, and as we’re clearly seeing, a favorite with hot young celebrities too.

As seen on Audrina Patridge, this Color Block comes in a striking black and pink combo, but it also comes in a stunning pink and 14k (gold) combination too. And while you probably can’t tell from the lift outs shown here, the fabric has a slight brilliance, or luminescence, to it which gives this sexy bikini yet another reason to shine.

Color Block has been selling through the roof here at Azura Swimwear, and has been a favorite from the start.  And while we’re disappointed to say that we have only one suit left (quick, don’t miss out! Even the manufacturer has sold out!), Birdie Jo has such an incredible range of designer swimsuit styles that we’re sure you’ll find one equally as scintillating. In fact, if you’re a fan of the one Audrina Patridge is wearing, we’d like to recommend the Ace by Birdie Jo Swimwear. It’s made with the same luminescent fabric for that one-of-a-kind sexy shimmer and also comes with the same style bottom as the Color Block.

It looked, might we add, pretty good on Audrina…

Ace by Birdie Jo Swimwear

I don’t know if it’s a subconscious decision, but my last three Bikini of the Week selections have happened to be black, black and more black. It’s not surprising, I suppose, as you can never go wrong with a black bikini… nor have to many! While our last star was Crochet by Sauvage Swimwear, this week’s spotlight is given to the gorgeous, fun and flirtatious Ace by Birdie Jo.

I absolutely adore this swimsuit, it truly is special. But where to begin! I think first off, it’s the fabric. The bikini is made from an imported French circular knit, however it’s the luminance, or brilliance of the fabric that gives it its point of difference. If you look at the bikini up close, you’ll notice the fabric has a very slight shimmer to it, but it is by no means full-on or gaudy. Many shimmer or sparkly fabrics tend to be over the top and also, rough to the skin. But not here. I love the look - it’s a little bit playful, a little different - and it feels wonderfully soft to touch.

I’d have to say next up is the cut. This bikini is seriously cute. In many ways it reminds me of a black tuxedo. Or a black bow tie - particularly the bikini top with its tapered middle shape. The top style is actually one of Birdie Jo Swimwear’s signature cuts, the Ashley Bandeau, which has proven to be an incredibly popular seller. Why? Well there’s no denying it is absolutely adorable, but it also comes with a removable neck strap which makes it perfect for tanning.

As for the bikini bottom, it comes in another signature Birdie Jo cut, the Tatiana Hipster Brief. Again this cut is seriously gorgeous. It’s low rise, but it provides good coverage and it sits snuggly on the body. The cut is undeniably flattering, and when paired with the black fabric, the look is scintillating and sexy.

Surrounded by so many beautiful designer swimsuits day in day out, and seeing so many different swimsuit styles pass through our doors, you would think we have seen it all. But designer swimwear is continually evolving, and each season brings with it new surprises. I am constantly taken aback by the new swimwear designs I see, but there’s always a few special swimsuits each season that really grab your attention. I’d have to say that Ace by Birdie Jo Swimwear was one of those swimsuits this season. It’s simple, yet unique and striking. It’s a standout for me, and I have to admit, is already part of my personal collection!

Every girl needs a signature black bikini, so if you haven’t got one yet, make sure to grab one soon.

   Click here for to more beautiful swimwear inspiration…