We’re finally home!

After an amazing three days (well, we must admit we stayed on for a couple more days… it was Vegas after all!) checking out next year’s incredible lineup of designer swimsuits, we’re glad to be back home where it’s quiet and we can reflect upon all the beautiful new fashion swimsuits we saw.

Undeniably, attending these designer swimwear tradeshows each year, such as MAGIC, CURVE NV and PROJECT, is a lot of fun. But to us, it’s a lot more than just fun and games. More than anything, attending these swimwear tradeshows gives the team here at Azura Swimwear the opportunity to touch base with the industry - whether liasing with swimwear designers and their sales reps, or seeing what’s going on in the world of fashion on a whole.

While we definitely keep up with other industry members throughout the year, it’s great to meet face to face, and catch up in person with the people you deal with on the phone on a near daily basis.

Seeing all the designers and their new swimwear collections in one place is also of incredible value. (more…)

It’s that time of year again and boy are we excited. Yes, it’s the designer swimwear tradeshow season and we’re writing to you live from one of the biggest women’s swimwear trade shows of the year MAGIC in Las Vegas.

With the release of the new women’s swimwear collections each July in Miami at the Mercedes Benz Fashion Week Miami Swim, the following few months are followed by a slew of trade shows like MAGIC, giving us, your wonderful swimwear stockists, the opportunity of reviewing (and going crazy over) the following year’s range.

MAGIC is an annual fashion trade show covering everything from handbags to designer jeans to accessories. And, of course, let us not forget its specialty division SWIM, a showcase of some of the most coveted designer swimwear labels in the industry.

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Spotted: Audrina Patridge in Birdie Jo Swimwear!

There’s nothing like a celebrity sighting, and even more so when it comes sizzling hot. If you haven’t seen recent copies of your favorite tabloids, then you have certainly missed out on one of this year’s best. Luckily, Azura Swimwear is here to bring you an insider’s look…

Audrina Patridge, sexy reality TV star of The Hills, was recently spotted at the DKNY Jeans Malibu Beach House… and in none other than a Birdie Jo bikini! Spotted, I think, would be an understatement, with Audrina Patrdige (and her to die for bod), being splashed across every magazine, from Ok to In Touch and Life & Style.

And why wouldn’t editors want to highlight Audrina? Audrina looks absolutely incredible, as does her Birdie Jo bikini. Known as the Color Block bikini, this Birdie Jo swimsuit has been a huge hit this season, with its first public appearance debuting as early as March of this year. And did we mention that was in Vogue? The Color Block is definitely an editor’s favorite, and as we’re clearly seeing, a favorite with hot young celebrities too.

As seen on Audrina Patridge, this Color Block comes in a striking black and pink combo, but it also comes in a stunning pink and 14k (gold) combination too. And while you probably can’t tell from the lift outs shown here, the fabric has a slight brilliance, or luminescence, to it which gives this sexy bikini yet another reason to shine.

Color Block has been selling through the roof here at Azura Swimwear, and has been a favorite from the start.  And while we’re disappointed to say that we have only one suit left (quick, don’t miss out! Even the manufacturer has sold out!), Birdie Jo has such an incredible range of designer swimsuit styles that we’re sure you’ll find one equally as scintillating. In fact, if you’re a fan of the one Audrina Patridge is wearing, we’d like to recommend the Ace by Birdie Jo Swimwear. It’s made with the same luminescent fabric for that one-of-a-kind sexy shimmer and also comes with the same style bottom as the Color Block.

It looked, might we add, pretty good on Audrina…