Bikini of the Week 

I’ve been waiting patiently for the chance to feature Cobalt Crystal as our Bikini of the Week. It’s one of my personal favorites, and also one of our best sellers here at Azura Swimwear. We’ve already sold out of this bikini twice now, and it’s only the beginning of the year.

It’s not hard to understand why this bikini is so popular. Just take a look for yourself…

But let’s start with the color. While blue may be the color of choice for swimwear this summer (for more information on swimwear styles and trends, read our 2008 Designer Swimwear Forecast here), this is no ordinary blue. This swimsuit comes in a color of blue known as cobalt blue (hence the name), which is a very particular type and shade of blue.  As you can see, it’s quite mesmerizing and has an intensity and uniqueness to it. Sauvage Swimwear designer Elizabeth Southwood has done an incredible job of finding just the right hue and of sourcing a swimsuit fabric capable of showing off its brilliance.

But now to the crystals. In my opinion, crystals on a swimsuit is the ultimate in indulgence and class. The look is elegant and show-stopping. Ordinarily however, you’ll see the crystals embroidered onto the fabric, either on the bust or bottom of the swimsuit as part of the fabric design (take a look at this Sauvage swimsuit for an example), and the crystals are most often a mixture of sequins, beads and/or small faux gems.

But not the Cobalt Crystal by Sauvage Swimwear. In this swimsuit, the crystals are used to form the neck tie, beginning at the top of the bust and extending to the neck, creating a truly unique point of difference. It also shows off a bit of skin, which combined with the crystals, gives the bikini a very sensual, sexy feel.

The Cobalt Crystal bikini sold here at Azura Swimwear comes with a simple low rise bottom – with such a stunning bikini top, there’s no need for additional embellishment. The swimsuit bottoms have a really cute shape and provide moderate coverage. And, being made from an imported nylon lycra blend, they also feel incredible on the skin.

I’m so glad that we were finally able to feature this beautiful Sauvage swimsuit number, the Cobalt Crystal definitely merits the title of Bikini of the Week. To all our readers who have purchased this bikini, enjoy your new swimsuit! And for those who haven’t, make sure to grab one before summer hits! This bikini is seriously one of our best sellers and we would hate for you to miss out…

Happy shopping!

Cobalt Crystal: Click here for full details. Start shopping now!

Azura News

2008 Sports Illustrated Swimsuit Issue

I’ll be covering this in great detail next week, but just wanted to share our excitement with you about the recent release of the 2008 Sports Illustrated Swimsuit Issue … This year’s is an absolute knockout – from the sexy swimsuits, bikinis and cover-ups to the idealic backdrops, island destinations and of course, the gorgeous models. Marissa Miller donned the cover this year - you’ll recognize her as one of our Sauvage Swimwear models (check her out in the Cobalt Crystal by Sauvage below) - so we have a bit of a soft spot for her.

To a swimwear designer, having one of your swimsuits featured in the Sports Illustrated Swimsuit Issue is somewhat akin to finding the holy grail, so you can only imagine what Angela Chittenden, Beach Bunny Swimwear designer is feeling right now with Beach Bunny Swimwear being featured 9 times! Yes, 9 pages of beautiful Beach Bunny bikinis! Azura swimwear is proud to stock a number of these including Spellbound, Lady Lace and Secret Garden. Make sure to check them out!

Cobalt Crystal by Sauvage Spellbound by Beach Bunny

Lady Lace by Beach Bunny Secret Garden by Beach Bunny

We’ll be taking an in-depth look at the 2008 Sports Illustrated Swimsuit Issue soon, so be sure to stop by for more information about your favorite swimwear designers and designer swimsuits.

Until Then !

Team Azura