Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. These famous words spoken by Coco Chanel, echo in the exciting trends and changes in the the world of women’s swimwear each and every season. When it comes to Maaji swimwear for 2013, no sentiment can hold more truth. On the lighter side of the color spectrum, muted to vibrant sunset inspired oranges, yellow-greens and delicate pinks can change drastically the appearance and overall style of a suit. On the opposite end of the spectrum there are many deep blues, purples, and even black that can add a certain element of grounding, making a bold and stronger statement.

Incredibly intricate designs, patterns, color contrasts and variations are a popular feature of Maaji swimwear. Form and function are beautifully paired to create the perfect fit to suit any personality type. Tribal and ethnic patterns, elaborate embroidering, feminine floral details, classic or atypical animal prints and colors are exciting features of Maaji swimwear.   Attention to detail is also a key factor in defining this unique style. Vintage inspired ruffles, as example, can accentuate certain areas of the swimsuit. Adding vibrant and interesting color variations can create a one of a kind statement as unique as an individual. As old looks are becoming reinvented and new looks explode onto the scene with a bang, it’s also the woman that makes the suit. Preferring a single-toned theme that’s slightly more on the conservative side, or have a streak bold enough to brave a python print, it’s the versatility in design that makes Maaji such a popular choice for any woman.

Maaji swimwear is also so much more than a simple bathing suit. Perfectly fused for form, fit, function, and fashion, the inspiring elements found in the vibrantly rich and naturally beautiful backdrop of Colombia come together in amazing and stunning splendour. The physical beauty and flamboyant flare of this rich culture is seen in the attractive color palettes, shapes, textures, and patterns that are all found in the natural Colombian setting. With its white beaches, coral reefs, and near transparent, crystal clear waters all provide the perfect inspiration to become immersed in marvellous landscapes in swimwear design.  Borrowing inspiration from natural elements to gain a fresh and exciting perspective, paying close attention to detail, and incorporating it all into the overall beauty of the design is perhaps the most breathtaking feature of Maaji swimwear. The soft and delicate textures, bold green of the palm tree leaves, animal designs, exotic flowers, vivacious pink sunrises, and deep ocean blues create alluring and lasting impressions.

Just as intricate as the designs and details of Maaji swimwear, all of the women’s swimsuits at Azura Swimwear have been hand-selected for quality and your impeccable sense of style. Browsing through the multitude of colors, designs, and patterns, you’ll likely find the hardest part of your shopping experience in choosing only a favorite one!

With the long, cold unpredictable winter coming to an end, women all over the world are eager to get into their swimwear, and thaw out at the beach.  With the record snow falls in Europe, and even snow in Texas, of all places this year, some women feel as though winter will never end. Thankfully, the 2013 Maaji swimsuits has launched with a mixture of textures, colors, silhouettes and forms to get women in the mood for summer.

 Keeping up with their brand in 2013, the Maaji swimsuits, the designers have taken great care in the details of their swimwear to make them glow on every body type who puts one on.

In 2002 Maaji swimsuits, a Columbian based company, entered the scene of designer swimwear, and since that time have continually brought couture runway trends to bathing suites. Their suits reflect their Colombian heritage, while drawing inspiration from vibrant colors. One look at the new line, and anyone can easily imagine themselves soaking up the sun on the beach.

The sexy new arrivals explode with majestic lusciousness, and are loved by women globally because Maaji swimsuits have the uncanny ability to bring out the best attributes of every woman who wears one.  As well, every suit is reversible and can be flipped to create a whole new look.

The 2013 Maaji swimsuits have a wide array of designs that features some of the following beautiful masterpieces.

Ø  Dreamy Great Blue: Has a solid blue bandeau top that ties in the back, and multi print bottoms with a choice of a Brazilian cheeky or American moderate bottoms. For the daring or more conservative woman.

Ø  The Divemaster Black Maaji Swimsuit is a sporty one-piece: It features a combination of prints that are mixed and matched with a contrast of solid black pieces. The wide shoulder straps and scoop neckline make it sleek and sexy while durable for hours under water. As well, it’s fully lined with a zipper closure in the back.

Ø  Maaji Swimsuits Cherry Red Glory Cover-Up: Is perfect to complete any swimwear collection this summer. As you can see, it’s long flowing floral print skirt is beautiful and graceful. It is also reversible to create more than one look.

Every garment in the Maaji swimsuits collection this year was made to inspire, and create the allure of being on the beach. Making it easy to forget about harsh memories of old man winter.

To make things even better, each piece in the Maaji swimsuits collection was made from the best materials, which were hand-picked for their bold colors and alluring feel for all skin types and tones. Nothing is better to show off a tan than a vibrant cherry hue, for example.

The best part about summer is getting into your bathing suit and soaking up the sun while showing off your summer glow. With Maaji swimsuits, you don’t have to be a bathing suit model, because there are looks in the collection to suit every body type. Visit us at Azura (http://www.azuraswimwear.com/) today to find your perfect swimsuit.              

Beauty and the Beach is a Hawaiian swimwear and accessory line that specializes in one of a kind crochet swimsuits and cover-ups.

Today the swimwear market is making a splash all over the world with unique designs, beach accessories and fashionable pieces. Beauty and the Beach is a swimwear and accessory line started by Kate Wilson in 2008. Founded in Hawaii, it now sells throughout the United States and has been featured in Sports Illustrated for three consecutive years.

Beauty and the Beach’s trademark look is crochet, which is a needlework technique that uses a crochet hook to construct fabric from yarn, thread or other materials. Crochet may look similar to knitting, but the two processes are different. Knitting requires two knitting needles, while crochet requires a single crochet hook. In both techniques, loops of yarn are pulled through other loops to make fabric. Depending on the weight of the material, crochet pieces can be lightweight and comfortable for beachwear. Crocheted fabric also adds texture to an otherwise plain swimsuit.

Beauty and the Beach use high quality cotton and nylon yarn, which makes the fabric extra durable. Since crochet has a show-through appeal, each piece is lined with nylon and spandex material. Some panels on the stomach or back are left unlined, allowing skin to show through the lacey material for a sexy look. In addition to swimsuits, Beauty and the Beach also design various beach cover-ups, such as tunics, dresses, skirts, tops and shorts. The crocheted cover-up patterns are the perfect complement to any swimsuit.

Many of the Beauty and the Beach pieces are dip-dyed, which is referred to as ombré, meaning, “to shade”. This gives the suit a faded color technique, where the colors gradually blend from light to dark. Since each piece is hand-dyed, every garment will be slightly different in color. Beauty and the Beach also experiment with tie-dye coloring on their swimsuits. Tie-dye is a coloring effect that became popular in the 1960s. It involves folding and tying the material into a pattern and fastening it with a band. The dye is then applied to certain parts of the material. The tie prevents certain areas of the fabric from being dyed, resulting in a ring of colors. Like ombré, this process is done by hand, making each bathing suit one-of-a-kind.

Reinforcing the quality and authenticity of their brand, Beauty and the Beach has developed a new swimsuit for their 2013 line that is hand-painted by an artist using special swimwear paint. Upon ordering, the suit is hand-painted and shipped to the customer, where they can sport their very own wearable art. Other materials used in Beauty and the Beach swimwear include cotton, spandex (Lycra), nylon, and polyester.

From the fabric, to the design and coloring, Beauty and the Beach is an exotic and sexy line of swimwear for the modern women. The technique of crocheted swimsuits, as well as cover-ups, dresses and shorts add a timeless, classy and bohemian vibe to Beauty and the Beach swimwear. If you are interested in ordering this line of unique and fashionable swimwear, browse our online selection to find the right swimsuit for you.

Early women’s swimwear was modest and did not reveal any skin. Over time, as society progressed, swimwear started to evolve into flattering, skin bearing one-piece and bikini swimsuits. Today women have a wide selection of swimwear to choose from, including Maaji swimsuits, which are designed to make a woman feel comfortable and sexy.

Women’s swimwear has evolved from modest and conservative garments, to fun, sexy and playful pieces, like Maaji designs, over the past 100 years. This evolution was a reflection of women’s place in society and fashion sense throughout the decades.

In the late 1800s, women were expected to cover up their body at the beach or swimming area. While men were the primary swimmers, women occasionally dipped in the water, but were mostly captive to the sand or sidelines. Modesty was a virtue that reflected a woman’s class and for that reason, they wore bathing gowns made of heavy materials, such as wool, which concealed their skin. These garments were neither fashionable nor comfortable like today’s Maaji designs. However, the early 1900s sparked a change in women’s swimwear when more families flocked to beaches for recreation. Women started sporting a tank style jumper that was similar to what men had worn previously, with modest shorts and tank straps. Swimming caps also became a popular headpiece during this time.

The one-piece bathing suits we know today arrived in the early 1930s-40s when figure-hugging suits were introduced. These suits tailored to the woman’s shape, incorporating stomach panels and bra cups for support. Women’s arms and legs were left completely bare. Around the same time, two-piece suits made their debut, revealing two inches of a woman’s mid-section. Although the very first bikinis date back thousands of years ago, Louis Reard patented the modern version in 1946 in Paris. It was considered scandalous at the time because it revealed a woman’s navel. The 1950s swimsuit was the start of flattery and fashion for the everyday woman. It was designed to make women feel comfortable and sexy by adding boning or corsetry structure to the bodice. Maaji swimwear incorporates similar comfort techniques to their swimsuit pieces, along with modern fashion and sensibility.

Bikini or two-piece swimwear didn’t hit mainstream America until the late 1960s and early 1970s, when suits were made of nylon or spandex and society became more progressive. It was liberating for women to decide which swimwear they wanted. Women everywhere began to embrace their bodies, rather than conceal them. The 1980s were a radical time for swimwear, as females said goodbye to modesty and tried fashion-forward looks, such as high cut leg swimsuits or the Brazilian thong. The popular tankini was revealed in the 1990s, which took a combination of a camisole style top and bikini bottom. Continuing with this fashion forward approach, Maaji designs fun tank style tops as well as flirty bikini and one-piece styles.

 Today, the swimsuit market is alive and thriving. Women have a choice of what they want to wear on the beach and how much skin they feel comfortable revealing. Maaji swimsuits showcase a variety of looks, depending on the woman’s personal style and comfort. Quality swimsuits ensure that there won’t be any fashion fallouts and women can swim, tan or play sports while remaining secure and confident. Check out Maaji’s swimwear on our website and find a swimsuit tailored to your individuality, style and body type so you can feel liberated and sexy in your own skin.

It’s easy to get into a fashion funk when it comes to going to the beach. Many women only have one or two bathing suits, and often the suits aren’t particularly unique or are quite utilitarian looking. Why not shake things up a little bit this summer and buy a fun, colorful, statement bathing suit, or maybe more than one? At Azura Swimwear, we carry a wide variety of fun and fashionable bathing suits from exciting brands such as Maaji Swimsuits. With our selection, you will certainly find the suit of your dreams, and will be able to liven up your trips to the beach or swimming pool this summer!

Many women stick with dark colors because they feel they will be more flattering. Now dark colors certainly have their place, such as on the little black dress, but the beach is the perfect place for bright and vibrant colors or patterns! If you are worried that wearing a bright color will draw attention to problem areas, think again. When it comes to finding a figure flattering bathing suit, cut is everything - as long as your bathing suit is the right shape and fit for you, your body will look great, regardless of color. Brands like Maaji Swimsuits feature fun and beautiful details, such as ruching, shirring, and ruffles, that serve as clever and fashionable ways to hide problem areas, so if you thought that a dull bathing suit was the only way you could look good, you were wrong! Going for something bright and detailed will make you look good and will help you to celebrate your body. Take a look through our Maaji swimsuits (http://www.azuraswimwear.com/swimwears/maaji.html) to see what we mean!

One great trend that seems to be popping up everywhere is the one-piece suit. Now of course the one-piece bathing suit has been around since the beginning of beach fashion, but for a long time women were more likely to favor tiny bikinis. One-piece suits are great because they are flattering on anybody. They provide the opportunity to add construction details that hide problem areas but are also a great way to showcase a toned body as they draw attention to shape without showing off too much skin. Keeping a little bit to the imagination is one of the sexiest beach fashion statements any woman can make, plus it comes with the bonus of never losing one half of a bikini during winter storage. Fabulous, fashionable brands such as Maaji Swimsuits have great options in one-piece suits that are anything but boring.

So before you bust out the all black tankini this summer, consider adding a little color, pattern, or detail to your beach fashions. The beach is the perfect place to unleash your vibrant, colorful side because it’s an environment where almost anything goes, fashion wise. Even the most conservative utilitarian person can pull off a ruffle, a floral pattern, or a neon color at the beach or swimming pool. Here at Azura Swimwear, we have options for everyone to make their beach fashion more iterating. Check out our selection of Maaji Swimsuits and other brands today!