We’re finally home!

After an amazing three days (well, we must admit we stayed on for a couple more days… it was Vegas after all!) checking out next year’s incredible lineup of designer swimsuits, we’re glad to be back home where it’s quiet and we can reflect upon all the beautiful new fashion swimsuits we saw.

Undeniably, attending these designer swimwear tradeshows each year, such as MAGIC, CURVE NV and PROJECT, is a lot of fun. But to us, it’s a lot more than just fun and games. More than anything, attending these swimwear tradeshows gives the team here at Azura Swimwear the opportunity to touch base with the industry - whether liasing with swimwear designers and their sales reps, or seeing what’s going on in the world of fashion on a whole.

While we definitely keep up with other industry members throughout the year, it’s great to meet face to face, and catch up in person with the people you deal with on the phone on a near daily basis.

Seeing all the designers and their new swimwear collections in one place is also of incredible value. Read the rest of this entry »

It’s day two here at MAGIC and what a an incredible two days we have had! For those of you who missed our first post, Azura Swimwear is in hot Las Vegas attending MAGIC, an annual fashion and designer swimwear tradeshow, held at the Las Vegas Convention Center and Las Vegas Hilton from August 25 to August 27, 2008.

There are over 250 women’s swimwear designers on show at MAGIC alone, not to mention some other designer swimwear labels showcasing at nearby tradeshow CURVE NV and PROJECT, so as you can imagine, we have had a very busy couple of days!

I know a lot of you may be interested to find out which amazing swimwear designers were present, so here’s a list of some of just some of the swimwear designers we saw…

Read the rest of this entry »

It’s that time of year again and boy are we excited. Yes, it’s the designer swimwear tradeshow season and we’re writing to you live from one of the biggest women’s swimwear trade shows of the year MAGIC in Las Vegas.

With the release of the new women’s swimwear collections each July in Miami at the Mercedes Benz Fashion Week Miami Swim, the following few months are followed by a slew of trade shows like MAGIC, giving us, your wonderful swimwear stockists, the opportunity of reviewing (and going crazy over) the following year’s range.

MAGIC is an annual fashion trade show covering everything from handbags to designer jeans to accessories. And, of course, let us not forget its specialty division SWIM, a showcase of some of the most coveted designer swimwear labels in the industry.

Read the rest of this entry »

This week at Bikini of the Week, we take a journey into the ultra feminine. We see a lot of swimsuits here at Azura Swimwear, whether at swimwear industry tradeshows or through designer swimwear reps, and this is undoubtedly one of the most beautifully feminine swimsuits I have seen in a long time. The bikini is Secret Garden and the designer is none other than Beach Bunny Swimwear.

Secret Garden by Beach Bunny Swimwear

Theres no question to it, all of Beach Bunny Swimwear is, by very definition, feminine, but none so like the Secret Garden bikini. With its sweet color scheme and flower detailing, the Secret Garden bikini epitomizes girly appeal. But in Beach Bunny Swimwear style, it still remains sophisticated and very much for a woman at heart.

I absolutely adore the color palette of this swimsuit, a gorgeous mix of white with luscious pinks and enchanting pastel greens. The two colors are so complimentary yet distinctive in their own right. But perhaps what makes the color choices work so well is the design, or detailing, they are paired with. To my mind, this stunning designer swimsuit has an almost Hawaiian feel to it - others might site another country and they too would be right, but for me, the big open flower design reminds me of the island state, as does the way they dance freely over the swimsuit.

Another adorable touch I just love is the use of ribbons for both the bikini top and bottoms. It adds another element of girly appeal and seems a fitting match to the French embroidery overlay. Beach Bunny Swimwear designer Angela Chittenden loves her use of swimsuit detailing and, might we say, she does an excellent job of it, particularly in sourcing some of the finest materials from the world.

The Secret Garden bikini comes with a fixed triangle top with a very feminine shape at the bust. It is also lined, on both the bikini top and bottom, so there’s no need to worry about it going see through. And while you can’t see it from the picture, the bikini bottoms have a couple of interesting deign features, in addition to the matching pink ribbon side ties. At the back, you’ll find a delightful single flower detailing, positioned right in the center - it’s so cute and very alluring. The bottoms also have a lightly ruched inner seam, running down the middle, which give a very flattering look to the bum. The look is 100% cute and adorable.

I think adorable has been my favorite word for the day! But there really is no other way to describe this adorable designer swimsuit by Beach Bunny. Secret Garden is a really unique bikini – there’s nothing quite like it on the market at the moment.

So if you’re looking for soemthing that’s feminine, elegant and sweetly gorgeous, then the Secret Garden bikini by Beach Bunny is the swimsuit for you…

 Click here now to buy Secret Garden by Beach Bunny!

Get ready.

Get set.

Go!

Pack your bags and join us for the first installment of our series Vacation Love as we take a journey to some of the world’s most beautiful beaches. From the exotic and untouched beaches of the Philippines to the art deco glamour of France, Lifestyle Azura has scoured the earth in search of the perfect holiday destination… So all you need to do is choose your designer swimsuit and you’re ready to go! This week, we take a look at beaches a little off the common track, and in case you needed a little swimsuit inspiration, we’ve chosen the perfect bikini to match the lush surroundings…

Ain’t life wonderful?!

Byron Bay, Australia

Surrounded by glorious golden coastline as far as the eye can see, Australia is indeed home to many of the world’s most beautiful beaches. Throw in the Aussies and their laid back lifestyle, and you have a beach destination that’s hard to beat. Byron Bay, on Australia’s Pacific Coast, is one of the country’s best examples, blending the best that Australia has to offer, from great surf to bohemian chic and city savoir faire.

The look: Jade Mountain 2 by Sauvage Swimwear/ Ace by Birdie Jo Swimwear

You could go a couple of different ways here: 1) Choose designer bikinis that are feminine but not too sweet, like the Jade Mountain 2 by Sauvage Swimwear; or 2) Choose designer swimsuits that are funky and fun, like the Ace by Birdie Jo Swimwear. Don’t go for gaudy or over the top, women’s swimwear Byron Bay style is all about relaxed effort and unaffected cool. 

Boracay, Philippines

A land of close to 8000 islands, the Philippines certainly has its fair share of stunning beach destinations. But for pristine, crystal blue waters, tropical palm trees and a night life to match, Boracay appeals in more ways than one. Cruise around the islands by day and frolic in the warm waters by night… and don’t forget your cocktails!

The look: Hanky Panky by Beach Bunny Swimwear/ Kenya by Red Carter

Island holidays are always a little sexy, so meet the mood with designer swimwear to match. Think sultry and fun, like the black studded Hanky Panky by Beach Bunny Swimwear or the exotic with sexy swimwear like Kenya by Red Carter.

Puerto Escondido, Mexico

The Pacific Coast of Mexico is known worldwide for its stunning beaches and beautiful backdrops - from Los Cabos to Acapulco and Puerto Vallarta. But when it comes to big waves and bohemian cool, nothing beats Puerto Escondido. Here, lazy days are spent sipping cervezas, relaxing in the cool breeze and watching the day turn to night over crashing waves…

The look: Chains by Sauvage Swimwear/ White Ruffle by Maya Swimwear

To match the chilled out vibe, choose a simple, unadorned designer swimsuit. Bright whites and bold blacks, like the Chains by Sauvage Swimwear and White Ruffle by Maya Swimwear, are a great choice for these types of designer bikinis - you’ll look radiant and dazzling without looking you like you put thought into it at all. 

Biarritz, France

Set in the Basque region, a gorgeous coast line land straddling northern Spain and France, Biarritz was the holiday destination du jour in the first half of the 20^th century. Lined with gorgeous art deco buildings and decorated walkways along the beach, an indefinable elegance still floats in the air. Indeed, Biarritz is still one of France’s most sophisticated beach destinations, but modern times and the discovery of some of Europe’s best surfing waves have attracted a younger crowd too, creating an electric vibe of old-world charm and youthful vibrancy.

The look: Venezia by Sauvage Swimwear / Spellbound by Beach Bunny

A touch of class is the call of the day in Biarritz. But a little fun and flirting is always on the agenda! Choose designer swimsuits, like the Venezia by Sauvage Swimwear or Spellbound by Beach Bunny, with beaded detailing or enamel adornments for a high class touch. But remember, for sophisticated yet sexy designer bikinis, less is more - don’t go overboard with lots of colors. Stick to one color swimsuits and let the detailing work their magic.